WHAT IS A BRAND AUDIT CHECKLIST?

A brand audit checklist is a comprehensive list of tasks to assess your brand’s performance and identify areas for improvement. Here’s a checklist you can use to evaluate your brand:

1. BRAND STRATEGY ALIGNMENT

• Does your brand’s mission align with your goals?

• Are your key messages consistent across all platforms?

2. CUSTOMER PERCEPTION

• How do customers view your brand?

• Are your customers loyal, or is there a high churn rate?

3. MARKET POSITIONING

• Does your brand have a clear value proposition?

• Are you positioned effectively against your competitors?

4. VISUAL BRANDING

• Is your logo memorable and professional?

• Does your colour scheme and design reflect your brand identity?

5. BRAND CONSISTENCY

• Are your brand guidelines followed consistently across all channels?

• Is your messaging coherent across social media, your website, and advertising?

6. DIGITAL PRESENCE

• Is your website optimised for user experience and SEO?

• Are your social media accounts engaging and active?

7. COMPETITOR COMPARISON

• How does your branding compare to competitors?

• What strengths and weaknesses can you identify in your branding strategy?

8. INTERNAL BRAND ALIGNMENT

• Are employees aligned with the brand’s mission and values?

• Is there internal buy-in for the brand’s strategic direction?

This checklist will help you gather all the relevant information to assess your brand’s health and identify opportunities for growth.