WHAT IS AN EXAMPLE OF A BRAND AUDIT?

A brand audit involves a detailed review of your brand’s positioning, identity, and performance. Here’s an example of a real-world brand audit to give you a clearer understanding of the process:

THE EXAMPLE OF A TECH COMPANY BRAND AUDIT
Let’s say you own a tech company that provides software solutions. Here’s what a brand audit might look like:

1. DEFINE OBJECTIVES
   You decide to conduct a brand audit to assess how your software is being perceived in the market and whether your messaging effectively communicates the benefits of your product.

2. CURRENT BRAND POSITIONING
   You realise that while your brand promises to help businesses improve efficiency, your messaging is not clear and customers seem confused about what sets your product apart.

3. COMPETITOR ANALYSIS
   You analyse your competitors and discover that their branding clearly articulates how their software makes businesses more productive, while your own brand lacks a distinct value proposition.

4. CUSTOMER FEEDBACK
   Surveying your customers reveals that while they love your product, they find it hard to understand its full benefits and feel your brand’s voice is inconsistent across platforms.

5. EVALUATE BRAND ASSETS
   Your website, logo, and marketing materials are outdated and do not reflect the current capabilities of your software, causing a disconnect between your branding and product.

6. IDENTIFY IMPROVEMENTS
   The audit reveals the need for clearer messaging, an updated website, and a more consistent brand voice. You decide to invest in rebranding and repositioning your software as a productivity tool for businesses.

This brand audit helped the company realise areas where they were lacking and take actionable steps to improve their brand’s presence and customer perception.