What Needs to Be Updated in a Rebrand?

A successful rebrand involves more than just a new logo or colour scheme. It’s a comprehensive update that ensures every aspect of your business reflects your new identity and resonates with your audience. So, what needs to be updated in a rebrand? Let’s dive into the key areas that demand attention during this transformative process.

1. Visual Identity

Your visual identity is often the most noticeable change in a rebrand. This includes:

• Logo: A new or refreshed logo should align with your updated brand message and values.

• Colour Palette: Update your colours to reflect the tone and personality of your rebrand.

• Typography: Modernise fonts to match your new identity.

• Imagery: Ensure photos, illustrations, and other visuals are consistent with your new brand style.

2. Brand Messaging

Your messaging must clearly communicate your rebrand to your audience. Update:

• Mission and Vision Statements: Align these with your new brand direction.

• Taglines and Slogans: Create messaging that reflects your rebranding goals.

• Tone of Voice: Adjust your tone to better connect with your audience.

3. Digital Assets

A rebrand should extend to your online presence. Key updates include:

• Website: Refresh design, copy, and user experience to align with your new brand.

• Social Media: Update profile pictures, banners, bios, and post templates.

• Email Signatures: Ensure employee email signatures reflect your updated branding.

4. Marketing Collateral

From business cards to brochures, all marketing materials should reflect your new identity:

• Printed Materials: Update business cards, flyers, and packaging.

• Presentations: Redesign templates for pitches and internal communication.

• Advertisements: Ensure all campaigns align with the rebrand.